Our story

Pretty jewelry, made well.

Jewelry that feels special, priced for everyday life. Made to wear on an ordinary Tuesday and to give to someone you love.

Model in a white top wearing a pearl necklace and pearl earrings
Two friends wearing turquoise-tone and pearl jewelry

Since 2018

Where it started

Alunia started on Etsy in 2018 with a simple idea: the jewelry you love most should be the jewelry you wear every day. More than 27,000 orders later, this is our new, second home.

What you can count on

Easy to wear every day

Hypoallergenic and nickel free, gentle on sensitive ears.

A piece with a story

Saint Christopher for safe travels, the evil eye for protection, a wishbone for luck.

A 1-year warranty

If your piece breaks within a year, we'll repair or replace it.

Layered gold necklaces with coin pendants

Pieces with meaning

Often given, always worn

Many of our pieces are chosen as gifts: a Saint Christopher for a new driver, a moon for a daughter, pearls for a bride. Small symbols, worn every day.

Model wearing a pearl drop earring and pearl pendant necklace

Our name

Inspired by light

Alunia is a name inspired by light. It reflects a modern softness: intentional, expressive and quietly bold.

From our customers

★★★★★
My daughter liked it so much she asked for another one this year
Meredith B. · Lykke Lucky Wishbone Necklace
★★★★★
It's beautiful, I wear it daily. In love with this necklace !
Angela B. · Bea Mary & Cross Necklace
★★★★★
Love that the hoops aren't too big and heavy. Got a lot of compliments wearing these. Love this shop!
Yulia S. · Felice Hoop Earrings

Thank you for visiting and taking the time to read about us. Welcome to the Alunia universe.

With love,The Alunia team